How to Start Your Own Digital Marketing Agency from Scratch in 9 Steps


The demand for digital marketing services continues to rise as more businesses move their operations online. Starting your own specialized agency can be a fulfilling and potentially lucrative entrepreneurial venture if done right.

In this blog post, we provide an actionable 9-step guide on how to start a digital marketing agency from the ground up, even if you are just starting out in the industry.

Step by steps involved :

  1. Research the Digital Marketing Industry
  2. Create a Business Plan
  3. Choose a Business Structure
  4. Handle Legal and Licensing Requirements
  5. Fund Your Digital Marketing Agency
  6. Establish Your Operations
  7. Build Your Team
  8. Attract Clients
  9. Grow and Diversify

1: Research the Digital Marketing Industry

Before diving in, take the time to thoroughly research the digital marketing industry. Look at the services established competitors offer and their pricing structures. Stay updated on trends in areas like SEO, PPC, web design, content marketing, email marketing, social media marketing, and analytics. This will help you identify niche areas to specialize in and determine how to position your agency.

2: Create a Business Plan

Every new business needs a business plan. Outline your digital agency’s objectives, target customer profiles, competitive analysis, risks and mitigation plans, operations, marketing strategy and 5-year financial projections. Having a detailed business plan will also help if you intend to seek investors or funding.

3: Choose a Business Structure

Decide if you want to operate as a sole proprietorship, partnership, Limited Liability Company (LLC) or corporation. Consult with legal and tax professionals to determine the ideal structure based on your goals.

4: Handle Legal and Licensing Requirements

Make sure to comply with relevant regulations by registering your business, obtaining licenses, filing permits, understanding tax obligations and more based on your location. This is crucial to legally starting operations.

5: Fund Your Digital Marketing Agency

Starting a new agency will require capital upfront before you acquire clients. Determine your start-up costs then explore funding options like savings, small business loans, angel investors and business partners.

6: Establish Your Operations

Set up the foundation of your digital agency including office space, furniture, computer and tech equipment, software subscriptions, insurance policies, accounting systems, legal compliance, standard operating procedures and more.

7: Build Your Team

Hire talented staff with experience in services like SEO, PPC, web design, content writing, graphic design, social media marketing and analytics. Start with contractors then transition to full-time employees as your client base grows.

8: Attract Clients

Promote your agency through your website, digital marketing, networking events, free consultations and competitive rates. Focus on delivering excellent work and measurable results to turn clients into advocates

9: Grow and Diversify

Use repeat business, client referrals and low-cost marketing to expand your client base. Consider expanding into complementary services and niches over time. Diversify your client portfolio to increase stability.


Launching a digital marketing agency takes diligent planning, effort and an initial investment. But the ability to help businesses succeed while pursuing your passion can lead to an incredibly rewarding entrepreneurial endeavor. Use these tips to start your agency off right. Let us know if you have any other advice for aspiring agency owners!


Thank you for your interest in LEVIE’s digital marketing, web design, app development and strategic consulting services. We’re excited to discuss how we can help take your business to the next level online.

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